So my sister started banging on about this blog Trash is for Tossers about a woman in New York who sends nothing to landfill. I went over to have a look, mostly out of disbelief. I assumed there must be some kind of catch, she must chuck some stuff in the bin. Turns out there isn't and she doesn't. Then I decided that it was OK for her swanning around Manhattan all glossy haired and young but wait till she has kids; then we'll see. Except there's a woman in San Francisco with two children who's been doing this for years. Damn.
So this thing they're doing is called zero waste and it basically involves sending practically nothing to landfill. If you're successful you can keep the tiny amount of rubbish you do create in a mason jar. A mason jar is like a kilner jar only less jam making more hipster. I started trying it out at home. I realised I was going to need a mason jar approximately the size of a large rubbish bin but I enjoyed the challenge of gradually reducing our waste. Then I thought maybe we should give it a go at the bakery. This blog is all about us giving it a go.
I started reading online about zero waste from a business perspective in preparation for this project. It was very boring so I stopped. Zero waste in the home is all rows of mason jars filled with pulses and vintage cloth shopping bags. Zero waste in business is the triple bottom line and the precautionary principle. Worthy and important, but just a teensy bit dull. I read that I need to perform a waste audit and produce an annual sustainability report. And I thought screw you, I'm just going to do some stuff to make the bakery more environmentally friendly. I'm not going to have clearly defined, actionable goals. I'm going to have poorly thought out woolly goals like 'be a bit greener'. I also read up on starting a blog. I need to define and research my target audience; I need to have more of those clearly defined goals. Can you guess my reaction? It was indeed once again screw you. I used to have an office job with SMART goals and action plans and strategies, but now I'm self employed; I can just do stuff. So I'm going to just do stuff.